About Allegra K

Who Are We?

AK was born out of a desire to change the way we consume fashion.

Could the simple act of joining the dots between the audience and the process of design & development, eliminate unneccessary, problematic waste?

By building a sophisticated supply chain, we found ourselves in a unique position to be able to connect our customer with our suppliers—enabling a direct conversation through which to build each of our collections collaboratively.

In short, this means we are able to bring you the right product, at the right price, without compromising on quality.

We aim to turn the traditional fashion cycle on its head, by giving you the power.

What We Do?

Our customer is at the heart of what we do. We strive to create an open dialogue, by which we can learn and understand what you want, to inspire confidence and empower you in your everyday lives.

By listening, we are able to deliver what you really want.

We start with small quantities, and only produce more if we know you want it, thus minimising any waste.

As an online-only brand, we are always searching for ways to innovate and progress, as the ever-evolving e-commerce landscape demands.

In pioneering this reverse business model, we aim to give you back the power. We beleive that in doing so, we can provide you with everything the modern individual needs, to truly own their style.

Our goal is to embolden you in your choices, giving you everything you need in how you present yourself to the world.

Great style, that reflects who you are, should be accessible to everyone.

 

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